Design, establish and embed effective marketing tactical plans, policies, processes and governance structures.

Set goals and standards for CHG’s marketing at Head Office and hospitals to support overall marketing plans.

Adapt ways of working to accommodate requirements of different hospital marketing departments.

Develop and embed marketing policies, standards and processes across the Group.

Lead and manage PR campaigns to increase brand awareness, build trust and capitalise on customer sentiment.

Drive continuous improvement and manage marketing operations risks.

Ensure marketing service providers comply with CHG quality standards.

Develop the annual marketing operational plan derived from the approved marketing strategy.

Contribute to enhancing CHG’s value proposition for stakeholders (doctors, customers, patients).

Drive bi-annual market research and post-campaign analysis to identify opportunities and trends.

Develop annual initiatives and activations aligned with Group marketing strategy.

Monitor implementation of hospital-based marketing campaigns.

Scope and manage relevant Group marketing projects and initiatives.

Collect, analyse and summarise data and trends relating to marketing and PR projects.

Interpret research data and take appropriate focused action.

Drive local campaign initiatives in collaboration with Group Marketing

Provide technical guidance on all marketing-related matters.

Ensure marketing programmes and projects are technically correct in scope, content and sustainability.

Provide guidance, awareness and training to marketing teams across the Group.

Build working relationships across teams and functional lines to enhance delivery, collaboration and innovation.

Manage stakeholder relationships to optimise the business value chain.

Promote alignment by understanding and communicating departmental and customer needs.

Balance interests of a variety of stakeholders and adjust priorities to meet changing demands.

Manage service delivery quality to ensure successful business outcomes.

Coordinate and supervise performance of direct reports.

Embed people-focused management strategies and implement policies that maximise employee potential.

Implement performance management plans that optimise delivery and enable a culture of recognition and fairness.

Conduct talent pool and succession planning.

Coach subordinates to be effective performers and prepare them for short- and mid-term challenges.

Recommend and co-create toolkits and training materials to support skills development.\

Monitor costs and expenses to achieve cost efficiencies and reduce waste.

Collaborate cross-departmentally to source relevant business information for accurate forecasting.

Collaborate with the Chief Marketing Officer to align marketing budget with tactical delivery plans.

Organise expenditure to ensure effective cost controls and efficient use of resources.

Manage expenditure planning and variances within approved budget parameters.

Develop business measurement metrics to track performance against financial goals.

Drive operational efficiency and quality standards in line with targeted financial performance.

Ensure compliance with statutory requirements, regulations, policies and governance standards.\

Establish reporting best practices for area of responsibility.

Monitor, measure and report on progress against baseline plans.

Research, collate and present business intelligence to support management decisions and business strategy.

Ensure complete, timely and accurate reporting with appropriate escalation for effective decision-making.

Ensure integrated reporting of relevant business information.

Ability to develop marketing tactical strategies

Understanding of marketing in the South African healthcare sector

Marketing policy development

Project management

Data analysis and interpretation

Stakeholder management

3–5 years’ experience in a similar environment

Sales-related experience is advantageous